Affecting the Market

Many long-time Integral aficionados say they need applications of the model: Well, meet David Johnston, a walking Integral application. David is an integral builder extraordinaire. He uses the Integral Map to get "green" houses built. In this clip he discusses how to transform the building market using the Integral Map: by transforming behaviors and actions; transforming systems and structures; influencing worldviews or value systems; and finally assessing environmental conditions, both exterior as well as interior (the people involved and the intentions they hold). This, he says, is what results in real market transformation. Listen in to a man who has been using the Integral Map effectively to build green for quite a long time. Show us how it's done, David.