Tales from the Trenches

"Construction is our livelihood, but the most important thing we build is our reputation." Lest you think David is merely "building a brand," think again. He knows that how his "green building" company is perceived is half of the battle, because so much of what gets done in this world and so much of what gets built (and does not get built), is based on perception. In this clip, David discusses how he became "multi-lingual" and translated integral solutions into language that resonates with all of the different stake-holders involved in his sustainability and business initiatives, and how those different languages, and his willingness to work with all the stakeholders, is how he is winning the battle of perception... and making the world more environmentally friendly as he does it.