Values Based Marketing

Spiral Dynamics is a map of human growth and development, based on the pioneering work of Clare Graves, and popularized by Don Beck and Chris Cowan. Although there are many valid maps of consciousness evolution, SD is one of the most often used, because of its simplicity, elegance, and intuitive ease of understanding. The model describes and makes sense of the enormous complexity of human existence, and then shows how to craft elegant, systemic problem-solutions that meet people and address situations where they are.