The Integrally Informed "Art" of Business

If Integral art is art produced by someone with integral consciousness, is the same true for business? If we define business as the exchange of goods and services or the exchange of artifacts, well, then it appears that the same holds true. If the artifact or service is produced by integral consciousness, it will contain more depth, thus making it a better product. Further still, an integrally-informed consciousness can choose which level of development and which type of consumer to design goods and services for, and develop marketing materials that can reach that level.