Whole Foods Market: Leading the Way for Integral Business

Whole Foods Market may be considered one of the largest Integral businesses in existence today, and what that means in the broadest sense for the CEO John Mackey, is that his business is both "successful and good". In other words, mirroring the aim of most traditional businesses, Whole Foods is consistently growing and has been economically prosperous, and though the bottom line is extremely important, it’s not the sole consideration of success, and does not an Integral business make. Whole Foods has a strong code of ethics, making it a "good" business, as well. This includes everything from honoring, challenging and appealing to employees, customers, shareholders and on-lookers who may not be at an Integral level of consciousness, to sustainable and environmentally friendly business practices, to, of course, offering some of the highest quality food products. The extraordinary combination of success and ethics that Whole Foods provides makes it both an exemplar as well as a trailblazer for other Integral businesses to follow.