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How to Communicate Sustainable Initiatives

Contributor: Barrett Brown

This series of clips was taken from an Integral Sustainability seminar and features Barrett Brown using terminology from Spiral Dynamics, one of many developmental models useful to understand people's value systems, to explain how to skillfully communicate the urgency of our ecological problems to people from all walks of life.

 

Pieces:
Values Based Marketing
Speaking to Purple and Red Levels
Speaking to Blue, The Eco-Manager
Speaking to Orange, The Eco-Strategist
Speaking to Green, The Eco-Radical