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The Cultural Creatives

Contributors: Paul Ray and Jim Garrison

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"Evolve or die, children" is the emerging mandate of history at the dawn of the 21st century. Both healthy and disruptive avalanches of change are driving massively new forms of human action and communication in political life, business, the environment and elsewhere. Paul Ray and Jim Garrison discuss the birth of this new evolution of human consciousness and discuss how these "cultural creatives" are critical to the movement necessary to tackle our most pressing ecological and economic problems in an age when information alone is sorely inadequate.

This is a Foundational Series piece being offered in preparation for State of the World Forum, which in conjunction with Integral Life and other partners around the globe will employ an integral approach to global climate change and a 10-year Global Transition Initiative to green the global economy.

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Paul Ray

Paul H. Ray is a founding partner in a new consulting firm, Integral Partnerships, LLC, designed to help those organizations whose constituencies or customers are Cultural Creatives to be more successful. He has surveyed and classified well over 100,000 Americans in the past thirteen years, showing how the subcultures of values permeate all aspects of American life. The research projects that led to discovery of the Cultural Creatives include studies of the effects of values on consumer choices and preferences of Americans in housing, cars, food, recreation, vacation travel, finances, health, political causes (e.g., environment), media use, and altruism.

Jim Garrison

Jim Garrison is the chairman and president of the State of the World Forum, which he cofounded with Mikhail Gorbachev in 1995. The State of the World Forum (SWF) is often thought of as a "shadow UN," in that it is the largest forum of world leaders outside of the United Nations. From Margaret Thatcher to Ted Turner, from the Queen of Jordan to Desmond Tutu, from Jimmy Carter to George Bush Sr., all have been part of the extraordinary dialogue that is the State of the World Forum.